Based on actual data from more than 600 public small, mid and large cap companies. Annual ‘Sales and Marketing expenses’ as of Jan 2024 from profitable Stoxx 600, Nasdaq 100, S&P (400,500,600) and FTSE (100,250) listed companies.

Disclaimer: Private and anonymous. For use as a benchmark only and not suitable for all businesses. For a full analysis of the exceptions and considerations please read our in-depth analysis of sales and marketing budgets.