The blog post discusses the cost of social life in London and the salary required to afford these expenses. These costs include clubbing, meals out with friends, drinks with friends, fitness classes, and concerts or festivals. The total monthly spend is estimated at £2,887 and the necessary salary is at least £30,500 per year.

A couple living on the average disposable income of £31,400 in London would have difficulty affording the high costs of housing and other expenses, according to an analysis. The couple would likely need to rent a one-bedroom flat and use public transport to save money.

The average starting salary in the UK is £30,000, while the average property price is £281,161. Because of the high cost of living, many young people rely on their parents for financial help, particularly when buying a home. This support can have negative effects on young people's sense of independence.

This blog discusses the impact of location and living situation on a person’s standard of living. It defines four lifestyle categories, including essential, comfortable, affluent, and luxury, and the money needed to support each of these categories. The article also compares living situations in London and the UK average.

In this article, we use behavioural economics to illustrate how a single-person 20-30 living alone in London is likely to need a salary of £24,000 just to cover essential living expenses, a salary £39,000 to cover discretionary living expenses and a salary of £48,000 to cover savings.

For marketers, disposable income is important because it determines a person's ability and willingness to spend money on non-essential items, which is the focus of most marketing efforts. The more disposable income a person has, the more likely they are to make non-essential purchases.

This blog describes various restaurants in London that are suitable for hosting client lunches. The restaurants, which include Joe Allen, Amazonico, Brasserie Zedel, Café Laville, Dishoom, and YuuKitchen, are described in terms of their atmosphere, decor, menus, and locations.

This blog provides recommendations for places to visit in London for marketers, based on their mood. The recommendations include Shoreditch, Borough market, and Soho for a buzzy atmosphere, the Tate Modern, British Museum, and Design Museum for inspiration, and Camden market, Columbia Road Flower market, and Maltby street market for food.

This blog recommends a reading list for Chief Marketing Officers and Heads of Marketing to inspire their intellectual curiosity and creativity. The books cover various topics, including work culture, social inequality, and out-of-the-box thinking.

We explain how an overreliance on data in marketing has led to a lack of understanding of the market and authenticity. Behavioural science can help provide a deeper understanding of the market by interpreting the data and understanding human behaviour. By supplementing data with behavioural science, marketers can create more effective and authentic marketing strategies.

Marketing has evolved over time and the digital age has led to a focus on data and metrics. The next phase of marketing will focus on understanding people's thoughts and actions using techniques like behavioural economics. There will be increased specialization in behavioural science and modelling in marketing, leading to a greater distinction between successful and unsuccessful brands.

Startup failure rates are high, but entrepreneurs can improve their chances of success by avoiding common mistakes, such as relying on commoditized metrics and data analysis methods. Instead, they should focus on unique approaches that allow them to differentiate themselves from competitors.

Behavioural science is important in marketing strategy to understand customer beliefs and motivations. It helps customers make choices by understanding what they want and why. As the digital world provides more data, behavioural science is becoming more influential in building a complete customer picture by linking activities from different channels.

The marketing industry will not return to normal even if COVID-19 is eradicated, as the disease will continue to impact society economically, socially, and behaviourally. The marketing industry is likely to face reduced budgets, consolidation of agencies, and job losses. In addition, innovation is likely to be impacted by a lack of investment and uncertainty in the market.

Consumers are increasingly aware of fashion's impact and use social media to drive change. 66% of UK consumers are keeping clothes longer and buying second-hand, while 57% of Londoners are willing to pay more for sustainable fashion. Fast fashion brands, such as ASOS and Zara, are becoming more sustainable, with goals of using 100% sustainable fabrics by 2025.

Brands need to generate trust and differentiate themselves by aligning with societal issues. Marketers support social issues but struggle with the best course of action. Brands can take a stance on widely desirable issues or issues that result in public good. Being transparent and sincere can overcome challenges and controversy.

Journalists are facing tough times. Online competition and ad-blockers have hurt their business. Social media and machine learning are changing the way news is covered and reported. This makes it harder for journalists and graduates to enter the field.

Starting an online business can be tough. But by looking at successful brands, you can learn from their strategies and drive traffic to your site. For example, Nike gets 40% of its traffic directly and 40% from search. Monzo relies on word-of-mouth, and Headspace uses both online and offline tactics.